Home / About Us / Enterprise culture



Home is a warm place which keeps out wind and rain, because there has our best treasured families. 

Making our products of 100% cashmere give customers a feel of “Home”. Over the years, Huajiana was constantly committed to combine product and culture, striving to spread enterprise culture and “Home” culture. ”Home” is a concentrated reflection of Chinese culture, Huajiana absorbs this culture concept and uses warmth to extend the implication of “Home” to make customers have high-quality and warm feelings, meanwhile, to understand our culture and insistence.

In our life, we can find that people are looking for a representative clothing which can change our views of appearance, mood, taste, and life. Huajiana together with “Home” culture are accompanying with your. Choose a brand which also means choose a taste.

Choose Huajiana, choose to inherit the culture of “Warm” and “Home”.


Enterprise objective:
Create a hundred-year brand and promote national industry.

Enterprise mission:
Initiate warm life and spread “Home” culture.

Business philosophy:
Build chain network based on quality, customer service, and finally achieve win-win result.

Quality principle:
Marketized decision, modernized operation, systematic management, specialized service.

Talent principle:
Talent is the core of an enterprise.

Enterprise value:
Sincere service is the root of an enterprise.